This is a SWOT analysis of our company vs. Dispomed ltd.

Strengths
Weaknesses
Opportunities
Threats

Midmark customer relationship and extensive reach
Innovative product
Low total cost ownership
No direct competition

New unproven product
No customer references

Focus on price-quality advantages 
Aggressive message focused on total cost ownership
Creation of a new market segment
Training to understand the advantage of our product
Capturing early references customers

Highly integrated and sophisticated anesthesia machines
Manufacturing uses highest quality standards
High work efficiency
Leader of most prominent product segment

Potential Future Competitors
In the future, potential competition may arise from companies combining monitoring devices with powerful capabilities with a technology similar to our product’s.